Teaching Plan and Syllabus
I. Aims and Objectives
This course aims to provide students with an opportunity to associate real world business
environment with their business knowledge. With the supervision of the project advisor,
students are required to integrate and apply the key accounting, economics, finance,
management, and marketing theories learnt in the programme to analyse a business case
and develop workable plans to optimise their operations. These problem-solving skills
can help students to build a good foundation for further studies and their future careers.
The course provides valuable experiences in self-directed learning. Students can enhance
their communication and presentation skills as well.
II. Intended Learning Outcomes
On completion of the course, students should be able to:
1. apply the core accounting, economics, finance, marketing and management theories
and concepts to identify and analyse the real-world problems of the business case
being studied.
2. collect, analyse, and interpret data and information to examine complex business
cases.
3. integrate the core knowledge learnt in the programme with the data/findings
collected during the research process to develop business strategies or tactics.
4. write a viable business plan to convey effective communication and presentation
skills.
5. evaluate the ethical implications of various business decisions in real world scenarios.
III. Teaching Syllabus and Lectures
Lectures:
External and internal environmental analysis and business proposal
Marketing Plan and Business Objectives setting
Human Resource Plan and Financial Plan
Integrated Project consists of the following activities:
A business case will be given to students.
Project advisors (lecturers) are assigned to help and supervise students which are
divided into groups (no more than six students in a group). There is a group leader
CCBS4020 Integrated Project Teaching Plan and Syllabus
to act as a contact point amongst group members and advisor.
While working on the integrated project, student groups are required to meet with
their project advisors to report work progress and share drafts with all group
members in the weekly workshop.
Phase I CAnalyse a Business Case
Analyse the current situation and problems encountered in the business case.
Suggest an outline of actions plans to optimise its operations (Actions plans include
but not limited to operation details, budget and business forecasts and manpower
planning).
Submit an initial report to the project advisor in accordance with the time schedule.
Meet with project advisors for feedback.
Phase II C Final Report
Propose recommendations on measures and long-term solutions on:
- Financial projections
- Manpower Planning
- Marketing planning
Submit a final report based on the comments of the project advisor in accordance
with the agreed schedule.
Phase III C PowerPoint and Oral Presentation
Submit PowerPoint slides for presentation and a hardcopy of the presentation slides
before the presentation.
Group oral presentation.
Submit a self-reflection report and a peer evaluation form after the presentation.
IV. Assessment Scheme
To pass this unit, students must complete the following tasks. If any members are not
contributing professionally, the group leader must inform the supervisor as soon as
possible so that the problem can be resolved promptly.
During the semester, students are required to meet with their group members and project
supervisor to report their work progress and receive feedback. Attendance at all lectures
and workshops is mandatory.
Project Assessment Weighting