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Unit Title: EBSC7070 Creative Business Start-up |
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Unit Code |
EBSC7070 |
Location |
Epsom |
Level |
7 |
Graded or Pass/Fail (Level 3 & 4 only) |
Graded |
Duration (number of weeks) |
6 |
Credit Value |
15 |
Total Learning Hours for Unit |
150 |
Date of approval of this version |
September 2023 |
Course(s) to which this unit contributes |
Global Master of Business and Management (MBM) Master of Business Administration (MBA) MA Fashion Business and Management MA International Music Management MA Luxury Business Management MA Design Innovation and Brand Management |
List any other Institutions (and locations) which sub-contract and deliver this unit: |
Name of Institution: |
UCA unit code: |
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Content
With the world ever-changing, the traditional rules of business no longer apply. The drive for innovation, creativity and agility are taking precedence. Taking the big idea and turning it into a profitable and sustainable reality is the goal of the day.
This unit will explore the concept of developing creative businesses and the new paths for start-ups. It will analyse the evolution of business structures and explore the new market opportunities and challenges arising from geo-politics, trade relations and the global pandemic.
Building on the principles of entrepreneurship, you will utilise research methodologies to scope out new concepts designed to fulfil rising market trends such as inclusivity, diversity, and cultural differences to create and capture value. You will understand the growing importance of sustainability and ethics, the use of technological innovation and digital marketing techniques and the shift in values in access to finance to create sustainable businesses of tomorrow.
Unit Learning Objectives
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Unit Learning Objective (LO1, LO2, LO3) |
Experimentation & innovation |
LO1. Demonstrate self-direction and originality in tackling and solving problems in order to develop creative concepts |
Research & analysis |
LO2. Critically evaluate creative solutions through exploration of world-changing ideas, business principles and strategies |
Engaging with practice |
LO3: Transform. creative ideas into real business concepts, utilising research techniques to analyse, test, validate and create a profitable and sustainable business. |
Realisation & communication |
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Personal & professional connectivity |
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Assessment Requirements
Table A1 - Assessment Components
Assessment Component List all separate components (normally no more than 2 per unit) |
Weighting (%) |
Typical Indicative Assessment tasks Where the component comprises more than one assessment task |
Assessment Type For each component double click in the box to see options. The options equate to the assessment types in table A2 |
Portfolio |
100% |
A portfolio of work that includes research and development. A range of written and presented work that will include a report and critical reflections. |
Portfolio |
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Indicative Reading
To develop your skills in finding, accessing, and analysing business information, data and
knowledge, you are encouraged to explore all sources of information to drive and enhance your learning (books, academic and professional journals, online resources, etc.). Below is the link to myReadingList indicative list of reading that you may find helpful in your studies.
• Key Works
• Books and Texts
• Academic and Professional Articles
• Online Resources