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Quantitative Methods
1.0 |
Write your research statement |
[2 marks] |
Focus on The Perspective of The Restaurant Owner: How Does Price Related to The Number of Reviews |
2. |
Write an introduction to the research topic and your research question (200 words) |
[20 marks] |
In the contemporary landscape of online commerce, consumer decision-making is often influenced by a multitude of factors, with price and customer reviews playing pivotal roles in shaping perceptions and choices. As businesses strive to understand the dynamics of customer behaviour in the digital realm, an intriguing question emerges: How does the pricing strategy of a product or service relate to the number of reviews it accumulates? This question delves into the intricate interplay between pricing, consumer feedback, and the overall market dynamics, offering insights into the factors that drive customer engagement and influence purchasing decisions. The rise of e-commerce platforms, especially Just Eat, has revolutionized the way consumers access and evaluate products and services. In this digital era, online reviews have become a prominent source of information for potential buyers, offering real-world insights into the quality, performance, and overall value of a product or service. Simultaneously, pricing remains a critical factor influencing consumer choices, with individuals often seeking a balance between cost and perceived value. Research suggests that the number of reviews a product receives can significantly impact consumer trust and purchasing decisions. More reviews may signal popularity and reliability, contributing to a positive perception of the product or service. On the other hand, pricing strategies directly affect a product's perceived value, influencing consumers' willingness to make a purchase. |
3. |
Think about the variables and confounding variables (200 words) |
[5 marks] |
Numerical variables are types of variables in statistics and research that represent measurable quantities and can take on numerical values. Numerical variables provide information about the quantity or magnitude of the phenomenon being measured. In my research, the most obvious two numerical variables are price and number of reviews. Categorical variables are characterized by non-numeric values, and the transformation of a discretized numeric variable allows it to be construed as a categorical variable (Steve, 2011). A categorical variable is a type of variable in statistics and research that represents categories or labels and cannot be measured in numerical terms. One typical categorical variable in my research is represented as Just Eat Search Category. |
[15 marks] |
A confounding variable, also known as a confounder, is an extraneous variable in a research study that may affect the dependent variable and create a spurious or misleading association between the independent and dependent variables. Confounding variables can lead to inaccurate conclusions about the true relationship between the variables of interest. Star Rating Just Eat and Max Deliver Time could be the potential confounding variables that could affect the misunderstandings of data. |
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