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MDIA2091 Mobile Cultures
PM (week 7)
Rubric and comments
via Moodle Grademark
Question
Writing this essay involves an analysis phase (1) and a writing phase (2):
1. Analysis phase:
Use the App Walkthrough Method to analyse a mobile app of your choice.
You should use the worksheet you were provided with in Tutorial 2 to document
your walkthrough.
As you undertake your walkthrough, track the data the app collects about you as
a user.
Think about how it may be using this data to create a model of you and your
attributes (e.g., your preferences and behaviours).
Consider the types of data the app collects, its data privacy practices, and the
impact of these practices on user autonomy and control.
2. Writing phase:
Using specific examples from your walkthrough analysis, answer the following question:
Mobile apps make assumptions about who you are as a user. Reflecting on this, what are
the broader social and ethical implications in the user model and structure of your chosen
app that provide evidence of this assumed user identity?
Remember, these issues will be different depending on the kind of app you have chosen
and its domain (e.g., health, entertainment, social connection, work etc.). Draw on
relevant scholarly literature to support your claims about what they key social and ethical
issues are in the particular domain.
1
MDIA2091 Mobile Cultures
Suggested essay structure
To structure your essay effectively, consider the following general outline. Remember, this is only
a guideline—you do not need to follow this specifically, this is just to help you with organising your
thoughts and argument.
1. Introduction:
Clearly state the purpose of the essay and your thesis statement, which should
highlight the social and ethical implications of the user model created by the
chosen app.