Innovation and Collaboration
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DPBS1120 -
Innovation and
Collaboration in
Business Video Overview – Week 1
• What is innovation and creativity?
• Netflix – successful innovation
• Google Glass – unsuccessful
innovation
What is creativity?
• Creating or generating a new idea, concept or way of doing
things.
• Creativity is being able to think ‘outside the box’, coming up
with new ideas.
• In contrast, innovation is implementing that creative idea in a
effective, realistic, and achievable manner which solves a
problem or satisfies an unmet need.
• Innovation isn’t only new ideas, inventions, devices or methods
• Innovation can subtle and small changes, it doesn’t always need to
be a ‘big’ idea
• For example, innovation can be:
1. Modifying a business model or process
2. Uncovering new ways of doing things
3. Adapting to changes (changes in the market for example)
4. Or; providing a better product or service
(Adapted from Henderson, T., 2017)
What is innovation?
Innovation can be:
1. Modifying a business
model or process
Successful Innovation at Netflix
The Netflix Innovation Example
• Instead of paying per Video/DVD for 1 night (or
weekly). Netflix introduced a subscription model
(pay per month)
Source: BusinessInsider.com
Innovation can be:
2. Uncovering new ways of
doing things
The Netflix Innovation Example
• Instead of the customer going to the Video/DVD
store – the DVDs came to the customer
(eventually Streaming services)
Source: Wikimedia
Commons
Source: Wikimedia Commons
Successful Innovation at Netflix
Innovation can be:
3. Adapting to changes
(changes in the market for
example)
The Netflix Innovation Example
• Netflix realised their mail-order business would eventually
move to online streaming, so they successful adapt to this
technological change in the market (disrupting their own
business in the process)