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Assessment Task |
Applied Economics Case Study |
Due date |
May 12th, 2024, 11:55 pm |
Weight (%) |
25 |
Task description |
Individual case study |
Submission Method |
Turnitin link on iLearn plus Excel file submission |
Feedback mechanism(s) |
Model answer guide |
Feedback available (anticipated date) |
Within 2 to 3 weeks of submission |
Links to Unit Learning Outcomes |
ULO2 |
ASSESSMENT DESCRIPTION
The Business Analytics Case Study assessment aims to engage students in the tools and techniques of business analytics within a business decision-making context. Students will be provided a data set (an Excel file) which will be the source of their information. This approach fosters a deeper understanding of business analytics tools, techniques, and decision-making processes.
Skills in focus for this assessment
Data, Digital, and Information Literacy, leading to Strategic Decision Making.
ASSESSMENT INSTRUCTIONS
IMPORTANT INFORMATION: READ BEFORE YOU START
SUBMISSION
• The case study must be submitted via Turnitin by 11:55 pm Sunday, May 12, 2024. The submission link is available under the ‘Assessments’ folder on iLearn.
• Re-submissions are allowed until the deadline. After the deadline, no re-submissions are allowed under any circumstances.
• Note that Turnitin will compare your submission against others’ as well as internet sources including so-called ‘homework help’ websites. The originality report will be made available to you after the deadline.
DOCUMENT PREPARATION
• Prepare your answers in one document using word processing software (e.g., Microsoft Word). Hand-written answers will not be marked.
• Do not add a cover page to your case study or repeat the text of the questions in your submissions. Simply answer questions in order, denoting Q1, Q2, Q3… etc.
• Written answers should not exceed the maximum word limit stated in each question. Any words written exceeding the limit will not be assessed.
o Note that this is a maximum word limit, you may answer the question in fewer words if desired. Correct concise answers using a word count less than the maximum can still achieve full marks.
• The total length of your case study (including written answers, tables, screenshots, and diagrams) should be no more than 4 pages and in Calibri font size 11. Ensure your written answers are single-spaced (not double-spaced).
• Save your answer document in .docx or .pdf format.
o For Mac users: Do not submit a .pages file. Turnitin cannot read it, hence it cannot be assessed.
• After you submit you should double-check on Turnitin whether the document was properly uploaded and that all your diagrams are visible and formatted correctly. If you see any issues, you should resubmit before the deadline.
• While not explicitly marked, students will also be required to submit their Excel file. This file may be checked if issues arise.
REFERENCING
• There is no need for citation in this case study. The majority of your answers will need to draw upon concepts and frameworks from the textbook. You may use Google or other search engines to learn about your assigned industry and opportunity.
USE OF RESOURCES AND TECHNOLOGIES INCLUDING GENERATIVE ARTIFICIAL INTELLIGENCE
For this assessment, students are permitted to use GAITs to:
• clarify concepts, theories, ideas, etc., discussed in class.
• generate preliminary ideas for writing.
• edit a working draft of the assessment.
• read and summarise research and supporting evidence for the assessment.
Students are not permitted to use GAITs to:
• generate definitions or writing used in their submission.
• produce counterarguments or refine thinking on their submission
Any of these actions will constitute a breach of academic integrity and be reported as plagiarism. If students use GAITs to generate initial ideas, they must develop and edit those ideas to a significant extent for them to be submitted as their own work.
LATE SUBMISSION
A maximum penalty of five percentage points of the total possible marks will be applied per day to late submissions, for up to a maximum of seven calendar days. Tasks that have not been submitted within the maximum number of additional late days will receive a mark of zero, unless otherwise specified in the late penalties section of the Unit Guide. Late submission for a task will only be permitted when specified in the unit guide. This provision does not apply to online exams or other assessment with a time-limit of less than 24 hours.
Where an application for Special Consideration is approved and the outcome is an extension to the due date of a task, submissions that are received after the new due date will be subject to late penalties that are calculated from the new due date. This only applies where the outcome is an extension to the due date – see the Special Consideration Policy for a schedule of all possible outcomes.
MQBS1030 – DECISION MAKING FOR BUSINESS
BUSINESS ANALYTICS CASE STUDY
Total Marks 25 | Weighting 25%
CASE STUDY
You and a team of peers have developed a well-being app (scope and target market to be defined by you). This well-being app is to be used via customers’ personal devices such as their phones or tablets. In this regard, you have been provided with data from the World Happiness Report. Carefully go through the data set, including variable definitions. You do not need to utilise the entire data set for this assignment. Deciding what not / to use demonstrates your critical thinking.
Your short-term business plan is to launch the app in one country, expanding to that country’s region (cluster of countries) in the medium term, and going global in the long term.
As such, you need to follow these steps (Parts A – E of this assignment – 10 marks each):
A. Data Efficiency – Named Ranges, Tables, and Slicers
B. Descriptive Statistics
C. Visualisations – Conditional Formatting and Sparklines
D. Regression
E. Business Insights
PART A: Data Efficiency – Named Ranges, Tables, and Slicers
For the provided data set, create Named Ranges and convert the data set into a Table.
Add a Total Row to your Table to display Averages.
Add a Slicer for the Region.
Personalise your Table design and personalise your Slicer design.
Provide a screenshot that shows your Table and Slicer when the Regions are selected as Oceania and South East Asia, and you are displaying the results for Columns A – F.