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E-Business Models and Strategies
Topic 1:
You are required to select a local brand as the case company to complete this assignment based on the following scenario. The local brand should be a time-honoured brand in your hometown or the one you are familiar with, which has the need to further promote its business online.
Suppose that you are a senior consultant in one of the world-leading consulting companies. One of your customers (as the local brand) has been faced with the challenges on how to reposition their business strategies online and cope with the digital transformation. In this vein, the client asks you to conduct a professional consulting project to critically analyse their e-business models and strategies and then provide correlative suggestions to further promote their brands online.
Topic 2:
As we all know, the rapid development of Artificial Intelligence (AI) has brought about remarkable impacts on various industries. Suppose that you are planning to start your own business with the use of AI to focus on e-business. At current stage, you are reaching several stakeholders to raise venture capitals. To convince the stakeholders to invest into your business, you are required to develop a report to comprehensively present several key sectors they are interested in, including the e-business models and strategies.
No matter which topic you choose, please strictly follow the requirements and template below to complete your report. Any missing elements will result in mark reduction.
1. Cover Page (available on Learning Mall)
2. Front Page: designed by your own, presenting the information on the report title, the name of the case company etc.
3. Main body of the report, your work MUST cover at least the following sections:
Section 1: Introduction |
Introduce the background information of the company. |
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Section 2: E-Business Model and Strategy Analysis |
2.1 E-Business Model |
Describe and or critically analyse the business models of the company with the emphasis on online business. The elements of business model have been introduced in lectures. You are required to select several components you think are necessary. |
2.2 E-Marketing Tool(s) |
Describe and or critically analyse the e-marketing tool(s) of the company. |
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2.3 E-Business Strategy |
Describe and or critically analyse the business strategies of the company with the emphasis on online business strategies. |
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2.4 Anything else (optional) |
If there is anything else that you think is important to support your analysis, please specify in this part. |
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If you choose Topic 1, please include Section 3 into your report. If you choose Topic 2, please include Section 4 into your report. |
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Section 3: Suggestions |
Based on above critical analysis, please demonstrate your independent understandings on how to reposition and improve the e-business models and strategies as well as how to cope with the digital transformation to seize more market opportunities. |
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Section 4: Challenges and solutions |
Please present what could be the key challenges of your business and demonstrate how you are going to cope with them to seize more market opportunities. |
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Section 5: Conclusion |
Briefly make conclusions based on the work you developed. |
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Section 6: Appendices (if any) |
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Section 7: Reference |
Essential Requirements:
§ You should provide enough information to support your analysis.
§ Your stimulating and well-founded analysis is essential, not a cut and paste of website content.
§ Check your completed work for internal consistency. For example, make sure that you attempt to solve the key issues you have identified. Don't say X is the major problem and then recommend a solution to Y.