Strategic Marketing Video Presentation
Hello, dear friend, you can consult us at any time if you have any questions, add WeChat: THEend8_
MKT3SMK
A3: Strategic Marketing Video Presentation
Title: Simulation Reflection and Abridged Strategic Marketing Plan for MACPAC
Format: 10-minute Video Presentation recorded on Zoom.
Submission: Word document with URL link to Youtube. Link must have UNLISTED privacy
setting and function. Any video which cannot be viewed by markers will be considered late
and daily penalties will apply. Videos uploaded after submission time will also be considered
late.
Due Date: Monday 10th June via LMS
Weighting: 40% of your overall grade
Objective:
The goal of this assignment is to combine personal reflection on a strategic marketing
simulation with the creation of an abridged strategic marketing plan for the company
MACPAC in Australia. The presentation should demonstrate your ability to apply strategic
marketing theories and concepts in a practical context.
Assignment Structure:
Part 1: Personal Reflection (2 minutes)
Experience Reflection
• Share your personal experience during the strategic marketing simulation.
• Discuss key challenges faced and how they were addressed.
• Highlight significant moments and turning points.
Learning Outcomes
• Reflect on what you learned from the simulation.
• Explain how this experience has contributed to your understanding of strategic
marketing.