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ISYS90049 – Digital Business Analysis
Project 2 (Group) – 35%
Strategy Analysis and Solution Evaluation
Introduction
This group project is a continuation of the previous assignment. You are expected to work
with the same team. It is due on Monday, 20th May 2024, 9pm (week 12). The case
description is provided at the end of this document.
The senior management and the owner of TicketTaylor are impressed by your Analysis Plan.
Now, they would like you to conduct a Strategy Analysis to show them how digital solutions
could help address the current issues they are experiencing and enhance the efficiency of their
business operations. You are also asked to include Solution Design to demonstrate how the
proposed solution (just one solution per group) offers value to TicketTaylor. Since they have
limited exposure to digital technologies, they are keen to understand any possible solutions
and the impact on their business performance.
As in the first assignment, you are expected to conduct research to gather additional
information to complement the details provided, which will help you perform a thorough
strategy analysis. You are allowed to make any assumptions as long as they are clearly stated,
not in conflict with information provided in the case description, reasonable and applied
consistently.
Details of the Tasks
Below are the tasks that you need to do:
1. Current state analysis
Describe how the business currently functions and identify problems and pain points.
Details to include:
• Description of the current state, explaining how the business currently functions.
• Two customer journey maps for two personas representing local Sales Staff and Head
Office Staff, to show their interaction with the current system. It is necessary to
identify problems and pain points.
2. Future state analysis
Describe the future state enabled by your proposed digital solution.
Details to include:
• Description of the future state
• At least three business goals and five SMART objectives with justification
• Scope of the solution and constraints
• Changes to the customer journey maps that will address the issues found in the current
state.
3. Change strategy
Explain what the business will need to do to get from the current state to the future state.
Details to include:
• Gap analysis
• Readiness assessment: Assess whether TicketTaylor is ready for the change
• Recommended change strategy.
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4. Risk assessment
Identify and analyse possible risks that might emerge as a result of implementing the
recommended change strategy.
Details to include:
• Identification of at least five risks
• Explanation of the consequence, probability, impact, and treatment for each risk
identified.
5. Solution Design
Your group might identify a few possible options, but you need to agree on and select one
solution that you believe would be the most appropriate for TicketTaylor. Present your
proposed solution to achieve the future state. The solution may incorporate technology
(hardware and/or software), processes, organizational changes, and people. It is not necessary
to encompass all these elements in your solution.
Details to include:
• Description of the proposed solution
• Identification of two KPIs to monitor the performance of your solution
• Brief explanation of how you are planning to obtain the data for those KPIs and what
an appropriate timeframe would be to measure them.
Group Management
As part of group management, you are expected to do the following:
1. Update Group Governance Plan
Your group should review the Governance Plan and update it based on your group experience
with Assignment 1. You should also include the allocation of tasks in the revised Governance
Plan. Post the revised Governance Plan as an announcement in your LMS Group Homepage
by the end of week 7.
2. Provide a Statement on Contribution
As part of the Group Report submission, each member is required to briefly explain and rate
their contribution to the group report. See details on the next page.
3. Complete Group Member Evaluation
Online Group Member Evaluation will be conducted after the project is completed in week
12. Feedback provided will be anonymous. Depending on the result of the evaluation,
individual group members may get different marks.
Timeline
Task Expected Completion
1. Review and update your group Governance Plan to include the
allocation of tasks to each member. Post the revised document on
the LMS Group Homepage as an announcement item.
End of week 7
2. Each student posts the draft work for their section on the LMS
Group Homepage
End of week 9
3. Each student reviews the draft work of other members and posts
their feedback on the LMS Group Homepage
End of week 10
4. Prepare and submit the Group Report Start of week 12
5. Submit online Group Member Evaluation End of week 12