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INFO90004 Assignment
Instructions
• This is a take-home, individual assignment. It requires approximately 30 hours of work.
• This assignment represents 40% of your final assessment.
• There are two questions.
• We have shown the points value for each question and sub-question (Q1 20 points, Q2 20
points).
• Start each question on a new page. You must clearly indicate which question you are
answering at the start of the page.
• There is a generous word limit for each question. Words more than 10% beyond the upper
limit will not be assessed. Reference lists are not included in this word limit.
• The overall word count for each question must be included at the end of the answer to each
question (Q1, Q2).
• You should answer each question in words; however, you may sketch diagrams or other
images to help clarify your point. Your answer must make sense – it’s not enough to just list
some words, you need to explain what you mean.
• You may use any reference materials to assist you in answering the questions. However, all
submitted work must comply with university policy on Academic Honesty and Plagiarism.
In particular, note that material generated by
artificial intelligence software or large language models (in whole or in part) is not
permitted and will be reported as misconduct.
• Referenced material must be clearly cited in the body of the text. References may be listed
at the end of the answer to each question or in a single list at the end of the exam paper.
• The word count should not include the list of references or contents of figures.
• Submit the file to Turnitin via the LMS by Tuesday 4th June 2023 at 11:59 pm, Melbourne
time. (Note that this is a fixed time; we will apply penalties for late submissions). You may
resubmit once, as long as it is before the deadline.
Assessment Criteria
Each question will be assessed according to the following criteria:
Relevance Is the answer relevant to the question?
Completeness Does the response answer the question fully?
Insight Does the response demonstrate critical thought and analysis?
Clarity Is the response clearly structured, well written and logical?
Breadth Does the response make appropriate use of a variety of scholarly
literature?
Page 2 of 11
Question 1 – 20 marks
You have been engaged to redevelop the website for Breads N Spreads, a website for
people who like to eat toast. Included on the next seven pages are some reports from a
Treejack study and an eyetracking study that one of your colleagues created in Optimal
Workshop.
Based on the information shown in these reports, please provide the following
information.
Part A – 3 marks
As far as possible, recreate the structure of the website as it was when the test was run.
Is your information complete or partial?
You can present this information visually (e.g., in a diagram) or in a table or nested list.
Please do not try to draw wireframes or designs of the site!
Part B – 6 marks (300-600 words)
On pages 8-9, you can see a heatmap of the wireframe diagrams that your colleague
developed for the site’s homepage. The text that is not in English is placeholder text to
show that there would be text here; it doesn’t mean anything.
Propose two changes to the wireframes to improve the experience of navigating the
website. Justify your choices using appropriate theories from HCI.
You can draw on one or more of the diagrams or replicate them to show the issue and
your proposed solution, but you should also describe and justify your recommendations
in text.
Issue Recommendation Justification
1. Describe the issue here
2. Describe the issue here
Part C – 3 marks (150-300 words)
Name two pieces of information that you learned from the eye tracking data (heatmaps)
that you could not learn from the Treejack study. Explain why this information was not
available in Treejack.
Part D – 8 marks (400-800 words)
A junior colleague developed this research, including the site structure and the
questions and tasks for each study. What is the most important advice you would give
them to improve these aspects of their work in future? Justify your answer.
You should give two recommendations each for the tree structure and for the questions
and tasks (study design). You do not have to rate the severity of the issue but you should
clearly describe what the problem is and your recommended solution.
You can present your answer in a table or in text form.
Issue Recommended solution
Site structure 1. Describe the issue here
2. Describe the issue here
Questions &
tasks
1. Describe the issue here
2. Describe the issue here
Page 3 of 11
Treejack Pie Tree results: Buy a jar of chilli jam
Page 4 of 11
Treejack Pie Tree results: Your sibling really likes peanut butter but they have just become allergic to nuts. Can you find an alternative for them?
Page 5 of 11
Treejack Pie Tree results: Find a good recipe for crumpets
Page 6 of 11
Treejack Pie Tree results: You have got some bread stuck in the toaster. What could you use to get it out?