Hello, dear friend, you can consult us at any time if you have any questions, add WeChat: THEend8_
This is a guide to the content that is
expected in TOUR1000 Assessment 2:
Destination Pitch.
You may alter the content or change the sequence of information as you wish, if these
changes make for a more convincing pitch.
This is a guide for content, not design; make your presentation more appealing than
this!
Title slide: Use a
title that is succinct
and eye-catching
for your audience.
Introduce yourself as destination
manager of your regional destination
Approx 30s
Throughout the presentation, make use of actual pictures of
your destination to enhance the attractiveness of your
presentation and convince your audience.
Overview of your presentation
Provide a brief summary of your presentation, and briefly state the call to
action that you have for the audience (i.e., what resources do you want the
audience to invest in your regional destination)
Approx 1min
What is destination competitiveness?
(a suitable definition of destination competitiveness from an academic source such as a
research journal article or textbook should be used to demonstrate your understanding of
destination competitiveness)
• How is your regional destination competitive?
• Approx 1 min
Who is your target segment?
• Outline who your target market consists of, using visitor statistics, ABS census data, and
other data that can support your assertion that this target market is a viable one for your
regional destination.
• You should also support the nomination of this target segment with the research you have
done in Assessment 1b.
• Approx 1 min
Destination mix
• Refer to the destination mix from your
lecture content. What does your regional
destination offer that is unique and
appealing to your target segment?
• Choose 6-8 key things to focus on,
particularly those which are relevant to
your target segment.
• Approx 1 min
Experiences for
your target
segment
• Present the improved T/H/E plan from
Assessment 1b, justifying this with what
your destination has to offer and how
these are attractive to your target
segment.
• Approx 1.5 min
Call to action
• Outline the resource(s) that you are requesting from the tourism government stakeholder
you are addressing.
• Justify this request by appealing to what the tourism government stakeholder would deem
valuable. Use the pitching workshop we had in tutorial to guide you with convincing the
tourism government stakeholder.
• Approx 2 min
References
• All sources cited in your presentation should be referenced here in APA 7th format.
However, you should not read this slide in your video pitch; simply include it for grading
purposes.