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TOUR1000 Assessment 1b Rubric.docx
CRITERIA High Distinction Distinction Credit Pass Marginal Fail Fail Low Fail
Market segment and
destination criteria (5%)
You adhered fully to the
market segment and
destination criteria allocated
in tutorial, and refined the
market segment in a highly
suitable manner.
You adhered fully to the
market segment and
destination criteria allocated
in tutorial, and attempted to
refine the market segment
with some success.
You adhered fully to the
market segment and
destination criteria allocated
in tutorial.
You adhered generally to the
market segment and
destination criteria allocated
in tutorial, with minor
deviations from the
allocated criteria that had
limited relevance.
You adhered generally to the
market segment and
destination criteria allocated
in tutorial, making multiple
changes to the allocated
criteria that had limited
relevance.
You adhered to some of the
market segment and
destination criteria allocated
in tutorial, but changed a
significant portion of the
allocated criteria with
limited relevance.
You did not adhere to the
market segment and
destination criteria allocated
in tutorial.
Suitability analysis (30%)
You have provided a strongly
justified suitability analysis
based on extensive research
of your target segment and
supported by at least five
highly relevant peer
reviewed academic research
journal articles.
You have provided justified
suitability analysis based on
sound research of your
target segment and
supported by at least four
highly relevant peer
reviewed academic research
journal articles.
You have provided
reasonably justified
suitability analysis based on
some research of your target
segment and supported by
at least three mostly
relevant peer reviewed
academic research journal
articles.
You have provided a
suitability analysis based on
research of your target
segment and supported by
at least three relevant peer
reviewed academic research
journal articles.
You have attempted a
suitability analysis based on
research supported by peer
reviewed academic research
journal articles but lack
consistency or justification in
your analysis.
It is not evident that you
have undertaken research
supported by academic
research journal articles for
your attempted analysis.
Your suitability analysis was
unsuitable for the topic or
not included in the
submission.
Supported suggested
improvements (30%)
You have recommended a
comprehensive and
convincing set of
improvements supported by
your suitability analysis.
You have recommended a
convincing set of
improvements supported by
your suitability analysis.
You have recommended a
mostly convincing set of
improvements supported by
your suitability analysis,
though a few suggestions
could have been
strengthened.