974N1 Business Analysis and Consulting
Business Analysis and Consulting
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974N1 Business Analysis and Consulting
Assessment 2: Project
Part 1: Introduction
The case is set in the context of Spotify’s entry into the music industry in the late
1990s. The case describes how Spotify invested over 1 billion US dollars as it
diversified into Podcasting in 2017 and quickly established itself as a leader in this
space. The revenues from this new market were very small in proportion to those
from their main business in music streaming and as the case describes, this caused
a rethink in their strategy. The case highlights the company’s dilemma over whether
to continue with its Podcast strategy or focus solely on music streaming.
Part II: Instructions
Drawing on the case study you are required to write a 2,000-word project report in
which you should demonstrate engagement with the concepts covered during the
business analysis part of the module and that you can make practical use of these
concepts. You should also apply your own reasoned view of what you have been
taught and that you can make your ideas clear in the way you present them in the
project.
974N1 Business Analysis and Consulting 2023-23
Assessment 2: Project
2
Content
Conduct a thorough review of the case study and use the tools and analytical
frameworks covered in the business analysis part of the module to identify the key
issues that emerge from the case and address the following points:
1. Describe Spotify’s initial growth strategies.
2. Analyse Spotify’s Podcast strategy and assess whether it has been a
success or not.
3. Provide some recommendations for Spotify regarding its product portfolio.
Format
The project should be written in a style suitable for business analysis and consulting.
• Use font Arial 12, line spacing 1.5.
• Use must use Harvard referencing style only
• You must not use footnotes and appendices
• Wordcount: 2,000 words +/- 10% (tables, figures and title are not included)
974N1 Business Analysis and Consulting 2023-23
Assessment 2: Project
3
Marking criteria
The following marking criteria are used to assess the project report
1. Reading and research: ability to design and undertake complex research
involving conflicting data and a variety of sources (15%).
2. Application: ability to judge between multiple viable solutions (20%).
3. Critical thinking: ability to develop new approaches to problems based on
theory, methodology and practice; recognition of competing perspectives and
ability to make justified choices about which approach to take (25%).
4. Knowledge and understanding engagement with concepts useful to
analyse the management of your project (25%).
5. Presentation and style: accurate and effective communication with
structured and coherent arguments; ability to explain competing points of
view using supporting evidence (15%).