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MARK 5800 - CONSUMER BEHAVIOUR
Individual Case Assignment
Based on the article (White, Habib, and Hardisty, 2019) provided, your research,
and our discussion on consumer behaviour in the class, answer the questions
below:
1. Discuss one of the ‘biggest challenges’ for marketers and other organisations
(government etc.) that want to promote sustainable consumer behaviour. (2 pts)
2. In your own words (that is do not quote from the article extensively), review and
discuss the five routes identified to change consumer attitudes and enable
sustainable consumer behaviours. (6 pts)
3. Do you agree with the framework discussed in the article or would you like to add
other factors to it? Briefly justify your answer. (2 pts)
Please type (Times 12 pt font, 1-inch margins, 1.5 spacing) this assignment (2-3 pages)
and submit your answers as a WORD document via Turnitin on Moodle (under
‘assessment hub’ tab) and email to your tutor, by 9pm on Tuesday, March 19.
Remember to clearly write your name (as on myUNSW) and student ID on your
assignment. Also, remember to clearly reference your sources.
For Turnitin submission on Moodle, make sure you submit only your answers (not the
questions), as a Word document.
While you can use Generative AI for rephrasing your language, do not rely on it to
generate answers or provide references as those responses often have mistakes (e.g.,
made up references). I am interested in your opinion and analyses rather than AI
generated answers so, please submit original work.