COMM5010 Megatrends/AI and Strategy
Megatrends/AI and Strategy
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COMM5010 2
Assessment 1: Individual briefing paper – Megatrends/AI and
Strategy
Format: Video plus transcript & references
Due date: Friday 1 March, Week 3, 1:00pm via Moodle
Weighting: 15% of your total course mark
Length: 4 minutes (+/- 10 sec)
Description:
Presenting information is a core skill for a graduate. You are to produce a 4-minute
video that aims to persuade your audience (other MCom students) of your position. It
should follow the steps shown below.
This is a preparatory assignment and requires you to apply the concepts from Weeks
1 and 2.
1. Identify and briefly describe a specific example from your discipline/specialisation
where generative AI such as ChatGPT is used as a key element of business
strategy.
For example, AI in accounting can be used to create working papers or
newsletters from ASX announcements. The strategic goal of AI here is to
increase efficiency and reduce costs while building engagement with
customers.
2. Demonstrate how you would use AI effectively in a similar circumstance.
a. Write a prompt for ChatGPT to complete the task.
b. Refine the prompt to improve the output and explain the process.
For example, a prompt might be: “Write a monthly newsletter explaining the
benefits of using an Australian Tax Agent.” Show how you have edited and
updated the prompt to get a better output from ChatGPT.
3. Identify the problems (actual or potential) with overuse of generative AI in this
circumstance in your discipline, including the ethics/sustainability implications.
Premise:
Being able to influence other people’s thinking or being a thought leader requires
rigour and ability to present this for your ‘audience’. Additionally, being able to predict
changes in the workplace and for business is a core skill as a manager. As
COMM5010 aims to equip you for your future beyond university, this presentation is
an informed piece (referenced) but spoken in your own words showing you have
considered how the megatrend of technological change and the specific example of
AIimpact strategy. The style of this presentation is an ‘elevator pitch’. This means
speaking confidently, accurately and persuasively about your topic, without use of
props, notes and with minimal (<5) PPT slides.
See Week 1 on Moodle for additional resources on Megatrends.
COMM5010 3
Submission procedure: via Moodle.
You will need to upload an accessible video file, auto transcribe your video
and load the transcript to Turnitin at the same time.
Video must be smaller than 200MB to upload to Moodle. An alternative is to
upload your video to YouTube or a SharePoint folder (or similar systems) and
post the link as your submission in Moodle.
Acceptable video formats: .mov, .mp4, .mpeg. If your video is in a format
inaccessible by the tutor, it cannot be marked.
You must check permissions and access to this video. If your video is
inaccessible by the tutor, it cannot be marked.
Note: Videos are large files which take time to upload. Be aware of the
submission deadline and plan your upload. Check the quality and accessibility
or you will incur late penalties.
Your transcript must include Harvard referencing (in-text and reference list). Your
work cannot be marked if these are omitted. The standard academic rules apply
regarding use of other people’s words, ideas and facts.
Please note that Wikipedia is not an appropriate source for academic work as it is
not reliable. Any use of Wikipedia as a reference will result in an automatic zero
mark for the assessment.