MGMT5601 Global Business Environment
Global Business Environment
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MGMT5601 Global Business Environment Individual Written Report Guides
Report Format guide (just a guide not a required format - remember to have a look at the rubric as
well for guidance):
1. Title Page (not part of word count)
In the title page you should include:
• Title of the report
• Your names and student ID
• Date and unit code
• Relevant word count (i.e. word count of relevant sections)
2. Table of Contents (not part of word count)
Include all of the section headings and subheadings below, together with page numbers
3. Introduction (200 words)
This is a written as a paragraph, outlining the:
• Purpose: A brief description of why you have undertaken the analysis and written the report
• Industry overview: e.g., who are the major players. What is their market share? etc.
• An outline of the key factors your report overviews
4. Analysis (1600 words)
You will need to cover content from Weeks 1-5. This means that you should include information (if
applicable to your industry) on the
• industry environment (five forces and diamond),
• the socio-economic environment,
• the cultural environment, and
• the political and legal environment.
5. Conclusion (200 words)
6. References (not part of word count)
List all of the references referred to in the report. Use the Harvard system of referencing. Do not use
footnote.
** APA 7th referencing guideline: How to cite using APA referencing | UNSW Current Students
7. Appendix (if applicable)
What should I include in the Analysis section?
Industry Environment
1. Five Forces Analysis of Industry within Country/Region
a. Write 2-3 forces that are strongest within the industry. Explain why they are stronger than
the others (which makes the industry weaker). Also, explain whether they are stronger in
this particular country/region and why so.
b. Are there threats or opportunities that may change the forces in the future
2. Competitive Advantage of Country/Region within Global Industry
a. Write the relative competitive advantage based on each of the four elements of the
competitive advantage diamond for the country/region.
b. Explain why there is an advantage
Note: an advantage is RELATIVE to other countries in the world. It cannot just be good- it
needs to be better to indicate a competitive advantage.
Socio-economic Environment
a. Write 3-5 of the most important socio-economic indicators that have a profound influence
on the industry
b. How do they compare to other countries or regions?
c. Why are they especially important? Profitability? Five forces? Competitive advantage?
d. Are there anticipated changes? If so, what influence do they have on the industry? Threat?
Opportunity? Both?
Cultural Environment
a. Write 2-3 of the most important features of the cultural environment that are most relevant
for the industry.
b. How do they compare to other countries or regions?
c. Why are they especially important? Legitimacy? Liability of Foreignness? Competitive
Advantage?
d. Are there new cultural trends or anticipated changes? If so, what influence do they have on
the industry? Threat? Opportunity? Both?
Political and Legal Environment
a. Write 2-3 of the most important features of the political or legal environment that are most
relevant for the industry.
b. How do they compare to other countries or regions?
c. Why are they especially important? Five forces? Legitimacy? Liability of Foreignness?
Competitive Advantage?
d. Are there new political changes or anticipated changes? If so, what influence do they have
on the industry? Threat? Opportunity? Both?