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MGTS7610 Management Communication
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[The question of Using greenwashing tactics]
Situation The intensification of environmental problems has prompted
companies to seek the development and commercialization of green
products. To engage stakeholders. Leading some companies to
mislead stakeholders through "greenwashing" (de Freitas Netto, S. V.,
n.d., 2020). Among them, the carbon emission problem of heavy
industry has an important impact on Australia's Major problems of air
quality and climate impacts. The burning of coal, natural gas, and oil is
a key factor in the manifestation of climate change that is disrupting
environmental ecology. Climate change is making extreme weather
more severe. and has had many influences on many sports in
Australia. (Australian Conservation Foundation, 2022). This potential
problem has resulted in many heavy industry companies using
greenwashing tactics.
This paper describes the use of greenwashing tactics by companies.
Companies exaggerate or misrepresent their environmental
sustainability practices to appear more environmentally friendly than
they are. Leading to some negative impacts on the workplace and the
business as a whole. and propose solutions related to this problem.
The first problem discussed here is the problem of deception caused
by companies using greenwashing tactics to influence investors'
decisions. The second problem is the impact of corporate social
responsibility on companies using greenwashing tactics. These are
problems that must be addressed. Because the behavior of
enterprises using greenwashing tactics may affect the normal
business of the enterprise.
Because the behavior of enterprises using greenwashing tactics may
affect the normal business of the enterprise.
Background
Thesis statement
Outline
Significance
Problem 1 Around businesses using greenwashing tactics. This behavior distorts
relevant information that current or potential investors may need.
Influence informed investment decisions. This is a deceptive
marketing or public relations tactic. It will greatly affect the corporate
credibility of the company. Create a negative image in the eyes of
investors. Undermining investor confidence in the market for
Topic sentence
Elaboration
sustainability-related products. Leading to poor performance of the
company. Australia has promulgated new treaties from the
Corporations Act to restrict corporate greenwashing behavior (ASIC.,
2022). In the greenwashing behavior of heavy industry, it was found
that coal companies are the most serious companies.
For example, coal mining company Rio Tinto, which has problem
regarding carbon emissions, said in an interview with Rio Tinto's
chairman Simon Thompson, "Before we open up for questions, I
would just like to make a few comments about sustainability, starting
with climate change." and also claimed, "If the world is to achieve the
targets set out in the Paris Agreement, urgent, coordinated
government action is essential." This means they are proposed. rather
than proactively pursuing carbon emission reductions. The company
decided eight weeks ago to spend $100 million to build a coal-fired
power plant (Aston, J., 2020). So, chairman Simon Thompson used
vague terminology to dodge media questions. This behavior can be
considered lying. The difficulty lies in addressing the impact of
deception problems posed by greenwashing tactics. How to get
investors to trust the company again. But for coal companies.
Pollution regarding carbon emissions is inevitable. Investors also have
different views on corporate greenwashing practices.
Therefore, companies can start with public reporting. Develop an
environmentally friendly brand and reputation through emission
reduction targets. And sign relevant agreements as guarantees in
reality. And sign relevant agreements as guarantees in reality.
Through practical methods, the company's image can be temporarily
maintained. Stabilize the hearts of some investors.
Example
Interpretation
Link to thesis
Solution 1 This article proposes that companies use public reporting and signing
of agreements to solve the problem of deception leading to investor
decision-making. Solve problems with investor trust at the center. The
reputation of a company is very important. This will directly affect
investors' decisions. So companies should implement genuine
environmental initiatives and communicate their progress and
achievements to employees and stakeholders in an honest way.
Topic sentence
Elaboration
Companies can seek verification and certification from third-party
agencies. to prove the authenticity of its environmental protection
actions. This can lead to environmental certification in compliance
with environmental standards.
For example, many companies previously problem voluntary
independent sustainability reports using the Global Reporting
Initiative (GRI) protocol between 2011 and 2019. GRI was chosen
because it is a third-party independent agency that investigates
environmental reporting and observes social impacts. Currently used
in more than 100 countries. Partly because of Australia's mining
boom. The industry must respond to growing criticism of social and
especially environmental sustainability. and communicate its
sustainability to stakeholders. (Zharfpeykan, R., 2021).
This method can give investors a more intuitive understanding. And
the information is guaranteed. Even if the company has negative
press. It will not result in a negative rating for the company on this
indicator.
Because this indicator has a theory tailored to the type of
sustainability disclosure (Van, Der, Laan. 2009, as cited in
Zharfpeykan, R., 2021).
Although it can effectively solve the trust problem of enterprises. But
more needs to be done to remedy the greenwashing behavior of
heavy industry.
Example
Interpretation
Link to thesis
Link to next
paragraph
Problem 2 Corporate social responsibility is a must-have element for every
business. From a stakeholder theory perspective. Companies are built
on social foundations. Businesses must serve society. Therefore, a
company is not only responsible to its owners. And corporate actions
directly or indirectly affect. All stakeholder groups will be held
accountable, including employees, customers, investors, and society
as a whole. (Freeman, 1984, as cited in Kassem, R., n.d., 2022).
Among them, mining in heavy industry The company publicly commits
to improving sustainability outcomes under the mandate of corporate
social responsibility. Corporate social responsibility is often framed as
the “triple bottom line” or balancing “profit” with “people” and
Topic sentence
Elaboration
“planet”. Integrate corporate social responsibility into core business
models and decisions. This will ultimately build stakeholder trust. and
maintain a social license to operate (Isacowitz, J.J., n.d., 2022).
For example, Glencore may be suspected of “misleading and
deceptive” conduct related to coal miners’ claims to reduce carbon
emissions. The original goal was to achieve net-zero emissions by
2050. But EDO's legal letter argued Glencore's attempts to expand its
coal mines in Australia undermined its public commitments. and may
mislead consumers and investors. Glencore cited a general expansion
rather than a significant reduction in coal production in Australia, with
some proposed mines such as Valeria in Queensland scheduled to
operate until 2067. It will therefore be shown that Glencore has no
plans to decarbonize in Australia and is expanding its operations in
the jurisdiction (Fowler, E., 2022).
Getting heavy industry companies to faithfully fulfill their corporate
social responsibilities is not easy. Therefore, more systems need to be
improved. This can only be achieved by strengthening constraints.
Example
Interpretation
Link to thesis
Link to next
paragraph
Solution 2 This article mainly talks about solutions to solve the problem of non-
fulfillment of corporate social responsibilities in heavy industry. and
the benefits of fulfilling corporate social responsibility. The question
of whether corporate social responsibility affects a company's
financial performance remains unresolved. Using a sample of
Australian listed companies from 2009 to 2015, we find that
corporate social responsibility improves financial performance. This
positive relationship is more pronounced among mining firms than
among non-mining firms. (Ha Ngyuen, V., n.d., 2021). The main
problem of mining companies is that mining minerals seriously
damages the environment. Businesses need to increase their
awareness of land knowledge. To avoid the harm to the environment
caused by over-exploitation of minerals. So, mining companies need
to balance “profit” with “people” and “planet”.
For example, mining companies adhere to corporate social
responsibility. This can be a way to increase transparency on
environmental problems and strategically address stakeholder needs.
Topic sentence
Elaboration
Example
Mining companies can repair or maintain the legitimacy of their
companies by participating in corporate social responsibility (Ha
Ngyuen, V., n.d., 2021). The problems caused by greenwashing can be
well solved. Not only does it solve the public’s problems. And it
increases the company's profits.
Interpretation
Link to thesis
Evaluation For businesses using greenwashing tactics is a very serious problem.
According to the literature, it is found that the mining industry has
the greatest impact. This article mainly discusses two problems. It's
about the consequences of using greenwashing tactics. The solutions
to these two problems nicely illustrate the impact of this behavior.
The benefits of solving the problem are also analyzed.
Solutions to these two problems. Not only did similar deceptions
come to light. and also enhanced corporate social responsibility. It
also promotes the direction of sustainable development. From these
two very obvious examples. Help the public effectively identify
greenwashing practices. Promote companies to comply more with
corporate social responsibilities. And it will help improve corporate
reputation. Promote the direction of sustainable development.
Enable companies to take real environmental protection measures.
Maintain land resources. Beneficial to the environment and social
development. Because everyone has a different concept of green
environmental protection. So as the “green” market increases.
Customers have difficulty identifying true “green” claims. And it could
lead to true green claims being viewed with greater skepticism.
Governments in developing countries have no or poor green
regulations. However, people are very worried about greenwashing
(de Freitas Netto, S. V., n.d., 2020). Although the article gives two
solutions. But it is not easy to implement. Just a relative direction. If
you want to implement this thing well. It requires the collective
efforts of the masses. Enhance awareness in this regard. And the
government needs to strengthen its cooperation. Only in this way can
such problems be solved faster.