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Written Assignment grading rubric The written assignment will be graded using the following grading rubric: Size/Attractiveness of Market (__/15): • Acquisition of new customers for potential growth • Consideration of markets beyond the actual city to neighbouring cities • Population (Relevance, Accuracy, Clarity) • Number of individual businesses in the city • Mentions GDP growth indicating a market opportunity. • Provides thoughtful analysis or interpretive discussion. • Uses a chart/graph/map (2 pts) Recent Growth/Future Growth Potential of the Market (__/15): • Addressed recent growth trends and future potential growth. • Used suitable time frames for history and forecast. • Discusses population trends. • Mentions GDP Growth. • Provide thoughtful analysis or interpretive discussion. • Use of chart/graph/map (2 pts) Ability to RECRUIT and HIRE local Talent (__/15): • Locally: demographics (age, gender, education, composition of workforce) • Discuss educational institutions that provide an educated and trained workforce. • Wage and salary levels (comparison to state, regional, and national data) Ability to RETAIN the talent to enable growth (__/15): • Supply and affordability of housing. • Commuting times, transportation links, infrastructure. • Social, cultural, sporting, and recreational amenities make it an attractive place to live. Evidence of Thoughts and Judgement (__/10): • Imagination thought or judgement. • Don’t just present the facts, analyze them. • Cost-benefit: opportunity balanced with risk. Look/Style/Visual Appeal (__/10): • Professional styling. • Appropriate font and style usage. Quality of organization and writing (__/10): • Clear, well-organized. • Proofread and edited. • Correct vocabulary and grammar.