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Written Assignment grading rubric
The written assignment will be graded using the following grading rubric:
Size/Attractiveness of Market (__/15):
• Acquisition of new customers for potential growth
• Consideration of markets beyond the actual city to neighbouring cities
• Population (Relevance, Accuracy, Clarity)
• Number of individual businesses in the city
• Mentions GDP growth indicating a market opportunity.
• Provides thoughtful analysis or interpretive discussion.
• Uses a chart/graph/map (2 pts)
Recent Growth/Future Growth Potential of the Market (__/15):
• Addressed recent growth trends and future potential growth.
• Used suitable time frames for history and forecast.
• Discusses population trends.
• Mentions GDP Growth.
• Provide thoughtful analysis or interpretive discussion.
• Use of chart/graph/map (2 pts)
Ability to RECRUIT and HIRE local Talent (__/15):
• Locally: demographics (age, gender, education, composition of workforce)
• Discuss educational institutions that provide an educated and trained
workforce.
• Wage and salary levels (comparison to state, regional, and national data)
Ability to RETAIN the talent to enable growth (__/15):
• Supply and affordability of housing.
• Commuting times, transportation links, infrastructure.
• Social, cultural, sporting, and recreational amenities make it an attractive
place to live.
Evidence of Thoughts and Judgement (__/10):
• Imagination thought or judgement.
• Don’t just present the facts, analyze them.
• Cost-benefit: opportunity balanced with risk.
Look/Style/Visual Appeal (__/10):
• Professional styling.
• Appropriate font and style usage.
Quality of organization and writing (__/10):
• Clear, well-organized.
• Proofread and edited.
• Correct vocabulary and grammar.