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MKTG7505 – Assessment 3: Critical Analysis of NPD/NSD seminar topic - Total marks 20%
Criteria Marks
Extent of research undertaken for academic and practitioner literature relating to the topic Up to 4%
Depth of the academic discussion relating to the topic examining how the topic has progressed over the years indicating where the
discussion is right now
Up to 6%
Demonstrated ability to analytically examine how practitioners (companies) have progressed in NPD/NSD relating to the product with
four representative innovations provided
Up to 7%
Quality of the report (structure, referencing of all sources of info used the report, succinct presentation, grammar, logical flow of
arguments)
Up to 3%
Marking rubric – Total marks 20%
Criteria Standard
Below Expectations Meets Expectations Outstanding
Extent of research undertaken
for academic and practitioner
literature relating to the topic
[4 marks]
You have not undertaken
adequate academic and
practitioner research as required
by this assessment. [1-1.9]
You have demonstrated a sound
ability to undertake adequate
academic and practitioner research as
required by this assessment [2-2.9]
You have demonstrated a comprehensive
ability to undertaken adequate academic
and practitioner research as required by
this assessment [3-4]
Depth of the academic
discussion relating to the topic
examining how the topic has
progressed over the years
indicating where the discussion
is right now [6 marks]
Very few academic articles used
with the academic discussion
lacks depth resulting a vague
picture of the developments
relating to the topic. Personal
anecdotes without critique. [0-2
marks]
You have demonstrated a sound
ability to provide a deeper and
analytical discussion covering key
developments of the literature leading
a reflection on where the current
discussion is right now. [2.1-
4.5marks]
You have provided a comprehensive
discussion on the key developments of the
field covering key academic papers over
the few decades and provided a well-
founded reflection on where the field is
right now. [4.6-6 marks]
Demonstrated ability to
analytically examine how
practitioners (companies) have
progressed in NPD/NSD
Your discussion of practitioner
NPD/NSD relating to the topic
lacks depth and inadequate with
You have demonstrated a sound
ability to analytically examine how
practitioners (companies) have
progressed in NPD/NSD relating to
You have demonstrated a comprehensive
ability to analytically examine how
practitioners (companies) have progressed
in NPD/NSD relating to the product with
2
relating to the product with
four representative innovations
provided [7 marks]
weak examples provided. [0-2.4
marks]
the product with four representative
innovations provided [2.5-4.9 marks]
four representative innovations provided
[5-7 marks]