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PMGT3857 International Project
Management
Presented by
Coordinator and Academic Lead of International Project
Management
Project Management Program
Faculty of Engineering
Globalisation, localisation,
glocalisation: Workshop 2
Workshop outcomes
- Learned to clearly differentiate Globalisation, Localisation and Glocalisation
- Explored how the different approaches influence organisations and their international
projects
- Appreciated the relevance of context for international projects
- Understood how context influence/create advantages and disadvantages of international
projects
By looking at:
- Definition of Globalisation, Localisation and Glocalisation
- The influence these approaches have on international projects
- Defining global projects
- Two Case studies (one of success and one of failure)
By the end of the session, you will have:
Global projects
- International projects reach beyond national boundaries, usually in
terms of project purpose or nationality of stakeholders (Koster, 2009)
- Global projects involve team members from various countries (and
cultures), and organisations, spread in location across countries and
time zones, and speaking different native languages.
The University of Sydney
Examples of International Projects (IP)
An organisation that
internationalises its
business (i.e.,
outsourcing)
An Italian organisation
constructing an hospital
in Brazil with foreign
funding
An Indian organisation
launching its IT platform in
Europe
A Portuguese charitable
organisation that
provides its emergency
services to people in
Asian countries
Activity 1:
Looking at the IP examples…Why are these global projects?
• Do you see any recurrent element?
• What is that characterise these projects as International?
• What are the components of the project and what are the external components?
In groups:
• Choose two of the four examples
• Identify the potential impacts the unexpected events of a pandemic, and emerging
technology could have on your global projects and explain the reason
• Share with the class
The University of Sydney
Trends in global business (Lientz & Rea, 2003)
• Increase in international and large-scale projects.
• Expansions of individual organisations to offer products or services in other countries
• Standardisation in government regulations and simplification
• Mergers and acquisitions
• Worldwide manufacturing and distribution but also supply (Boeing sources items for its
777 aircraft from more than 900 suppliers in 17 countries (Hamilton & Webster, 2009)
Globalisation, Localisation and Glocalisation
• Projects take place in the environment, in a certain environment.
What landscapes are projects located in and what are their influences?
Linked to
Assignment 1
The University of Sydney
What is Globalisation?
• At the micro level (organisation level)
Process by which firms operate on a global basis, organising their structure, capabilities,
resources, and people in such a way as to address the world as one market.
• At the macro level (systemic)
Processes by which the people of the world are incorporated into a single world society, global
society (Albrow, M. 1990)
What is Globalisation? cont.
Globalisation ‘can be conceived as a process, or set of processes, that embodies
transformation in the spatial organisation of social relations, engendering a shift in the spatial
reach of networks and systems of social relations to transcontinental patterns of human
organisation, activity and the exercise of social power’ (Perraton, 2019, p.52).
Globalisation in trade (Doh & Luthans, 2018)
• Standardisation
• Reduction of costs (i.e., cost of labour)
• Lower prices
• Greater availability of goods and services
• Source technology
• Improve Competition
• Link sources of supply with raw material
• Diversify operations
Globalisation
Pros:
• Reduction of trade barriers
• Increase foreign investment (i.e., China and India)
Threats:
Contextual factors (i.e., earthquakes – Earthquake in China in 2008)
Extended supply chain
Increase in delivery costs
Potential decline in quality standards
New risk factors (i.e., different regulations, tax system, political regimes/parties).
Job losses
Globalisation: Mayor forces for global integration (Yip, 2003)
• Market drivers
• Cost drivers
• Government drivers
• Competitive drivers
• Technology drivers
Localisation
• School of thoughts, and choices, based on considerations such as culture –
different in different countries – customers’ needs and wants differ, rules and laws
that regulate the commercialisation of products and services may differ between
countries.
• In trade, adaptation is the response to those localised needs. The extent of
adaptation made by the organisation is usually based on its environment, which
include competitors’ presence.
Glocalisation
• Considering globalization and localization on a continuum, glocalization is
a middle ground between globalization and localization, as it is influenced
by both.
• It is the ‘blending, mixing, and adapting of two or more processes, one of
which must be local’ (Roudomentof, 2015, 12 (5), p. 781).
• Glocalisation is the place where global and local traditions and discourses
meet, and this is why what Wather, M.V. (2020) defines as glocal space a
place for creativity and innovation, where new ideas influenced by both
discourses may emerge.
Major forces for global integration (Segal-Horn, 2002)
• Removal of trade barriers (deregulation)
• Global accounts/customer
• Relationship management/network organisation (reduce market uncertainties – to
form alliances or network)
• Standardised worldwide technology
• Worldwide markets (i.e. by demographics)
• Global village (cultural symbols)
• Worldwide communication
Forces for local responsiveness (Hollensen, 2014)
• Cultural differences
• Regionalisation (ASEAN, European Union, trade blocks)
• Deglobalisation trends
Activity 2: Case study ’Transsion takes over Africa’s mobile
market’
• What is the project about?
• Is it a global project? If so, why?
• What did Transsion do well?
• What needs did Transsion satisfy?
• What influenced the success of the project?
• How is this project related to Globalisation, Localisation and Glocalisation?
The University of Sydney
Activity 2: Case study 'Learning from project failure' discussion
In groups, discuss the case, respond to the questions (post your response in the padlet) and share your thoughts with the class
• What was the project about?
• What was the problem that the MNC tried to solve?
• How did the MNC try to solve the problem?
• What elements were brought to the fore?
• What problems arise when the solution was implemented?
• Was the project successful? If not, why?
• What could have been done differently?
• Was this project a global project? If so, why?
• What was the influence of globalisation on the project?
What are some of the general considerations you
take away from the analysis of the two cases?
Your Assessments
A1 Essay
Globalisation vs Localisation
▪ Individual Assignment
▪ Worth 25 points - due week 5
A2 International Project Management Report
Presentations
▪ Group Assignment
▪ Worth 20 points - due in week 10
▪ Slide deck + Presentations + Peer review
A3 International Project
Management Report
▪ Group assignment
▪ Worth 30 points - due in
week 12
▪ Written component
A4 Reflection
▪ Individual assignment
▪ Worth 15 points – due in
week 13
▪ Written component
▪ 4
Additional marks are gained
• Weekly reflections
- Individual posts of 5-10 sentences
- Worth 5% - due weekly on Sundays at 23:59
Team Charter
- Group submission
- Worth 5% - due in Week 7
- Fill and submit the template
Assignment 1
Essay – Individual task
Length: 2000 words
Weighting: 25%
Week 5, the 3rd of September
Students are expected to discuss globalisation vs localisation in relation to projects. They
should:
- Define globalisation and localisation and why these are current topics
- Identify how these influence organisations that operate internationally (you may refer to
shocks, such as the pandemic and indicate the way this has affected international
organisations undertaking projects abroad, but also wars, earthquakes etc.)
- Indicate two international organisations that have benefitted and two that have not benefitted
from globalisation (explain how these have benefitted and not benefitted from globalisation)
- Identify the implications for the ones that have not benefitted from the shifts and the risks
associated with it for the organisations, and what could be done/could have been done
differently.
N.B. Organisations/Projects
have to be different from the
ones discussed in class
Assignment 1 expectations: marking criteria
• Understanding the concepts
• Analysis
• Structure, Expression and Evidence
• We want to see whether:
• The concepts discussed were clearly understood
• Clear articulation of pros and cons of both concepts, a clear analysis of the way in which
the organisations are positively or negatively affected by globalisation
• A clear justification for the choices made and presented should be provided.
• The essay is logically structured, the argument is clearly presented and error-free
• The argument is supported by relevant evidence, correctly referenced according to APA
7th