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BEX 5601 – Case Study Analysis
Assignment Briefing
Title: Business Case Study Analysis
Weight: 40%
Length: 2,000 words (not including appendices, citations, references, and illustrations)
Type: Individual assessment
Due Date: Monday, week 11, before 4:30 pm Melbourne time
Submission requirements:
1. A signed assessment cover sheet must accompany this assessment.
2. Assignments must be uploaded in .pdf format to the dedicated assignment drop box on Moodle.
Details: You are required to undertake a thorough analysis of the business environment for a specific
organisation. The case study for analysis can be found on the Moodle site for this unit. The Moodle site also
has some useful case study analysis resources which students should also access and read thoroughly as
preparation for this assessment.
It is strongly recommended that you commence work on the analysis of the business case as early as
possible in the semester. Students should also familiarize themselves with the grading rubric for this
assessment prior to commencing any analysis on the case.
Case Analysis Format: The following format is recommended for preparing this assessment.
• Assignment Cover Sheet (signed, dates, and fully completed).
• Cover page (identifying student’s name, student identification number, and workshop time).
• Table of Contents (with page bumbers)
1. Explanation of Key Business Environment Issues.
2. Problem Analysis.
3. Problem Statement.
4. Identification of Alternative Solutions.
5. Evaluation of Alternative Solutions.
6. Recommended Course of Action.
Please note: There is no requirement to include an executive summary, an introduction, or a conclusion in
this assessment.
Useful Guidelines for Preparing a Case Study Analysis
Please note: These guidelines are not intended to be exhaustive. Students will need to thoroughly familiarise
themselves with case study analysis methods prior to preparing this assessment. Resources for case study
analysis are available in the Assessment Resources folder on the BEX5601 Moodle site.
• Explanation of the Key Business Environment Issues – You cannot solve the focal organisation’s
problem unless you fully understand the business environment in which the problem is occurring.
This section of the case study should be relatively brief. Only include those business environment
factors that will impact the proposed solutions you develop to solve the organisation’s problem. Do
not simply repeat information from the case. Analyse how the business environment issues are
creating problems for the organisation.
• Problem Analysis – Now that you have fully understood the business environment the focal
organisation is operating in, you need to demonstrate an analytical understanding of the business
environment elements that caused the problem. Do not simply describe how the problem impacted
the organisation, analyse the effect the problems are having on the ability of the focal organisation
to operate. You should only identify the one (1) problem that has the biggest impact on the
organisation’s ability to operate in its industry.
• Problem Statement – Now that you have analysed the potential problems the focal organisation is
facing in its business environment, separate the root problem from the symptoms. Analyse how the
problem affects the business/corporate objectives of the organisation as well as the macro
environment(s) in which the organisation operates. The problem statement must be worded in a clear
manner that makes it actionable, i.e. able to be solved. The problem statement should be brief, i.e.
1-2 sentences only.
In business cases studies, you may find more than one problem facing the focal organisation. Ask yourself:
Which is the biggest problem/challenge facing the organisation? (That is, which problem is having the
business impact on the organisation’s operations). Why is this the biggest problem? Then, solve that (i.e.
the biggest) problem only.
• Identification of Alternative Solutions – You are required to identify three (3) solutions to the
problem you identified in the previous step. Ask yourself: Are the solutions relevant in the current
business environment? Do the proposed solutions address the root problem facing the organisation?
HINT: All proposed alternative solutions must be capable of solving the focal organisation’s
identified problem.
• Evaluation of Alternative Solutions – Discuss and justify the process of evaluating each solution.
Are the evaluations consistent with the business environment in which the focal organisation
operates? (The evaluation criteria does not have to be the same for each solution, however, the
criteria must be logical in terms of the business environment in which the focal organisation
operates). The logic, comes from detailed research derived from academic literature.