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PP 202: Information Campaign (Part I)
Due Date: 5/9/23
1 Submission guidelines
You will submit your memo on BruinLearn. Only one person in your group needs to submit. All mem-
bers of the group will be given the same grade.
Your memo should not exceed five double-spaced pages (12-point font, 1-inch margins).
2 Instructions
Your groupwill propose an information campaign to persuade people to change their attitudes and/or
behavior. This is intentionally broad, recognizing that such campaigns can have different goals – to
change what people think, how they act, or both.1
Your memo describing the campaign should address the following questions:
1. Outcome: What belief and/or behavior are you trying to change?
2. Content: What message/information do you plan to share?
3. Source: What/who is the source of this content?
4. Medium: How do you plan to deliver this content?
5. Targeting: Who do you plan to target with this campaign?
Your answers to questions 2-5 should explain why your group made these choices. This reasoning
should draw on assigned readings, but may also incorporate other research not found on the syl-
labus.
Information should be the centerpiece of your intervention. A campaign that hires people to drive
voters to the polls would not, for example, be a good choice for this assignment.
You are not working under a specific budget constraint. However, your campaign should be cost-
effective: if your campaign requires spending lots of money, the reader should be convinced that the
impacts warrant that level of expenditure.
1If you find it helpful, you can write your campaign with a particular client (e.g., organization or candidate) in mind, but this is
not required.
1
3 Rubric
Your memo can earn a maximum of 40 points. It will be scored according to the following rubric:
• Writing: 10 points
– The memo should be clearly written and organized.
– There should be no spelling or grammatical errors.
– The tone should be professional and appropriate. Jargon should be used sparingly, if at all.
• Argument: 25 points
– Important decisions should be justified.
– The rationale offered should be compelling.
– The campaign should appear cost-effective.
• Use of evidence: 5 points
– The memo should cite relevant research to support its argument. Citing work that is not
relevant to the claim being made will result in a deduction.
– The group can choose their preferred citation style, but should adhere to its conventions
consistently.