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MAJOR GROUP PROJECT PART 1
REPORT BRIEF
Digital Marketing
Your group is consulting for a newly established online company. They are both completely
unknown and would like to establish themselves as new branded products and gain traction
online in order to start generating sales. The purpose of this project is to reflect the current
growth on online start-up companies. Many of which have great starting ideas, but poor
product detail and digital strategy and execution. You will need to work with your team to
provide a comprehensive digital strategy report. In this report you will mainly be speaking to
the ideation, creation and branding of your products. In the second report (due in Week 13)
you will have the opportunity to action feedback from this first report in addition to,
suggesting a full digital marketing strategy plan for the launch of your product (the core
purpose of the final report).
- These are both new products. They do not have any brand equity and therefore
cannot leverage off any existing brands.
- You will need to SELECT ONE OF THESE PRODUCTS and CHOOSE A
BRAND NAME to write you report for
OPTION 1 – STRESS RELEIVING
PROTEIN BAR