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IB98A0
Design in Business
70% Assignment
2,500words:
This is a strict limit not a guideline: any piece submitted with more words than the limit
will result in the excess not being marked
Individual Essay (70%):
2,500 words
Select a product/service that has failed in terms of novelty and market viability.
Considering design as a way to improve aesthetics, functionality, and usability of products/services,
but also as a way to create new meanings, carefully examine and articulate:
I. The problem the innovation was/is meant to solve.
II. The process that was followed in developing the product/service.
III. How design thinking can be/could have been adopted in the NPD/NSD process to enhance
the usefulness of the product.
IV. The impact on performance (financial, social, and environmental).
V. The CSR/ sustainability initiatives that was/could have been deployed in the development
process.
SUBMISSION DEADLINE: 12:00 (UK time) Tuesday 18th April 2023
Word Count Policy and Formatting (found in your Masters Student Handbook Section 6.2c)
Guidelines for Online Submission (found in your Masters Student Handbook Section 6.2e)
The submission deadline is precise and uploading of the document must be completed before 20.00 (UK time)
on the submission date. Any document submitted even seconds later than 20.00 precisely will be penalised for
late submission in line with WBS policy. Please consult your student handbook on my.wbs for more detailed
information.
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The online assignment submission system will only accept documents in portable documents format (PDF)
files. Please note that we will not accept PDF files of scanned documents. You should create your assignment
in your chosen package (for example, Word), then convert it straight to PDF before uploading. Please place
your student ID number, NOT YOUR NAME, on the front of your submission as all submissions are marked
anonymously.
All the scripts should also have the following paragraph included on the front page:
PLEASE ENSURE YOU KEEP A SECURITY COPY OF YOUR ASSESSMENT
Your Academic Writing and Avoiding Plagiarism Module on my.wbs has lots of useful information on
structuring assignments, academic style and demonstrating critical engagement.
Please ensure that any work submitted by you for assessment has been correctly referenced as WBS expects
all students to demonstrate the highest standards of academic integrity at all times and treats all cases of poor
academic practice and suspected plagiarism very seriously. You can find information on these matters on
my.wbs, in your student handbook and on the University's library web pages here.
Upon submission of assignments, students will be asked to agree to one of the following declarations:
Individual work submissions:
By agreeing to these declarations (when the message pops up on submission) you are acknowledging that you
have understood the rules about plagiarism and self-plagiarism and have taken all possible steps to ensure
that your work complies with the requirements of WBS and the University.
You should only indicate your agreement with the relevant statement, once you have satisfied yourself that
you have fully understood its implications. If you are in any doubt, you must consult with the Module
Organiser or Named Internal Examiner of the relevant module, because, once you have indicated your
agreement, it will not be possible to later claim that you were unaware of these requirements in the event
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that your work is subsequently found to be problematic in respect to suspected plagiarism or self-
plagiarism.