BUSS5221 Linking qualitative and quantitative data analysis
Linking qualitative and quantitative data analysis
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BUSS5221
Linking qualitative and quantitative data analysis
Outline
´ 1. Making qualitative data manageable
´ 2. Developing an analysis: linking data from different sources
1. Making qualitative data
manageable
´ Analytical categories: search the data set for themes, to develop analytical
categories, and to index the data accordingly.
1. Making qualitative data
manageable
´ Charting the contours of the study group: We wanted to know something
about the contours of our study group, not only for our analysis, but also to
help us in the ongoing process of theoretical sampling.
´ Diagrams and charts: Family trees and life story charts were our key
diagrammatic aids to analysis.
2. Developing an analysis: linking data
from different sources
´ Data on what? What do these data tell me about and, crucially, what can
they not tell me about?
´ Strength of claim. How well do these data tell me this? How convincing are
claims I want to make on the basis of the data? How can I make the
strongest claims possible, without pushing the data ‘too far’ by making claims
which are beyond their capacity?
´ Integration of data. How best can I integrate and make sense of different
forms of qualitative data? How can I integrate quantitative and qualitative
material?