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MGT6047 Strategic Management
Multiple choice quiz – practice questions
1. Which of the following are the three main levels of strategy:
a. High, medium, low
b. Corporate, business, functional
c. 1, 2, 3
d. Marketing, operations, human resource management
e. Differentiation, cost leadership, focus
2. Which of the following is a definition of competitive disadvantage?
a. Performance of two or more firms at the same level
b. The management of stakeholders and their expectations in strategy
c. How an organisation competes
d. How an organisation implements its strategy
e. Underperformance relative to other competitors in the same industry or the
industry average
3. Which of the following is NOT a phase in the industry life cycle?
a. Growth
b. Maturity
c. Decline
d. Shake-out
e. Competitive
4. Which of the following is one of the Five Forces?
a. Power of directors
b. Power of stakeholders
c. Subsistence
d. Power of suppliers
e. Resources
5. Which of the following are the three core areas of strategic management?
a. Analysis, development and implementation
b. Buyers, suppliers, and competitors
c. Market penetration, diversification, and product development
d. Mission, vision, and values
e. Primary, secondary and tertiary
6. What does the P in PESTEL stand for?
a. Planet
b. Political
c. Position
d. Profit
e. People
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7. In their work, W. Chan Kim and Renee Mauborgne discuss strategy particularly in
terms of what?
a. External and internal
b. Blue and red oceans
c. Stakeholders
d. Business and corporate levels
e. Values
8. In the SWOT framework, what does the O stand for?
a. Options
b. Operations
c. Opportunities
d. Organisations
e. Outbound
9. Which of the following is NOT an option in Ansoff’s corporate strategy matrix?
a. Conglomerate diversification
b. Market penetration
c. Marketing
d. Market development
e. Product development
10. Which of the following is NOT one of the four international strategies?
a. Multi-domestic strategy
b. Transnational strategy
c. Global strategy
d. Export strategy
e. Extension strategy