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GGR 252H1S - MARKETING GEOGRAPHY
ASSIGNMENT ONE (25%) - RETAIL SUPPLY
A major focus of the course is the provision of private and public services. This assignment
addresses retail supply. It requires that you conduct virtual online fieldwork on two different types
of retail to assess their character, market orientation and location. First you will make virtual field
observations for the two retail areas, then you will compare and contrast the two types of retail
using the information you collected. You do not need to visit the locations. Do not interview
anybody or use census data in conducting this assignment; your answers are to draw from your
own virtual field work observations and related material in the textbook only. Read textbook
chapters one, two and nine for terminology and context. Chapter nine has a typology of retail
supply, including retail strips and ancillary retail which you explore in this assignment. In your
textbook reading pay particular attention to the concepts of ancillary retail, retail strip, BIAs and
the PATH system. There is no need to use any other secondary sources. The combination of your
field work and the textbook is sufficient. Read all of this assignment before you proceed and
before you ask questions.
PART A: Virtual Online Field Observations of Two Retail Areas
Select an ancillary retail area and retail strip according to the following schedules.
Ancillary Retail: Select an ancillary retail area according to the first letter of your surname (last
name):
A-F: First Canadian Place (Concourse Level)
G-L: Richmond Adelaide Centre (Concourse and Food)
M-Q: Royal Bank Plaza (Upper Concourse& Eatery)
R-V: Pearson Airport Terminal 3 Departures: (All stores and restaurants south of check in
desks 333-352 and 407-434 including the Level 2C Gates area.)
W-Z: Pearson Airport, Terminal 1, Level 2 Departures (All stores and restaurants south of
departure gates E85 and E82) Link to Pearson maps
Visit the official website for your designated area and explore virtually the nature of the retail. Each
retail area has a map that you can use as a template for your own map (below). Note that you
may have to hover or zoom over the store to get the name, or click on the name to get the location
on the map. The first three of these shopping areas are within the downtown PATH system.