E-COMMERCE LOGISTICS MANAGEMENT
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Postgraduate Studies in Maritime and Logistics Management
JNB 538 / E-COMMERCE LOGISTICS MANAGEMENT
Instructions to candidates
1. This examination commences at 00:00 hours (Australian Eastern
Daylight Time) on Monday, 31 January 2022.
2. The answer script is to be uploaded into the exam Dropbox on the unit
MyLO site by no later than 23:59 hours (Australian Eastern Daylight
Time) on Monday, 14 February 2022.
3. Late examination scripts will not be accepted. Failure to upload your
answer script into the unit Dropbox before the cut-off time will result
in a Fail grade.
4. Candidates must attempt ALL FOUR (4) questions.
5. Marks are as indicated.
6. The examination represents 40 of the 100 marks allocated to this unit.
7. Your answer script should be 2400 words in total, ± 10%. You are
required to include your word count on the title page.
8. Answers must be typed.
9. The examination submission is one document. Question numbers must
be clearly shown beside each answer.
Please also include a Table of Contents. However, there is
NO requirement to include an abstract, introduction or conclusion with
your examination.
10. Plagiarism, including copying the work of other students or any form of
collusion is a punishable offence and may result in failure of the unit
and/or exclusion from the AMC. (Refer to the section on Plagiarism in
the Unit Outline booklet).
11. This examination consists of 2 pages.
12. If you have any questions regarding this examination please contact
your Unit Coordinator. They will respond to your query as appropriate.
Distance Spring Semester 2021-2022 JNB538 E-COMMERCE LOGISTICS MGT. Page 2 of 2 Pages
Attempt ALL FOUR (4) questions.
Question 1
Discuss the use of different digital infrastructure models for supply chains using
real-world examples.
[10 marks]
Question 2
Discuss the different skills needed for a growth hacker and their importance to
successfully achieve viral growth for a new start-up online logistics business.
[10 marks]
Question 3
‘The concept of a linear value chain is no longer tenable with the advent of
electronic commerce.’ Discuss the statement.
[10 marks]
Question 4
What are the key challenges during the digital business transformation in an
organisation? Discuss the important stages of digital business transformation and
the strategies to overcome such challenges.