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ADAD9311
DESIGNING THE EXPERIENCE
TASK 1 SUMMARY of INFORMATION Title: Assessment 1 – Analysis of an exhibition based on a contemporary or historic display
paradigm Weighting: 25% Assessment type: Written response – extended writing task (essay) Submission requirements:
In class Short pitch presentation Electronic Essay Group work: No Where to submit: Moodle Due: Week 3 (in class presentation)
Week 4 (electronic - upload to Moodle prior to commencement of class) ASSESSMENT DESCRIPTION: 1000-word essay that
explores the display strategy of an exhibition of your choice, and shows how it utilizes, invokes or subverts one of the
display paradigms discussed in Weeks 1 and 2. HOW TO COMPLETE THE ASSESSMENT: Contemporary exhibition design builds on
thousands of years of human experience of displaying meaningful objects and images and creating spaces of contemplation,
focused attention and heightened experience. Every decision in an exhibition design is informed by this history – whether we
know it or not. The changing paradigms and models of display embody, perform and reinforce changing epistemologies – different ways of knowing and understanding the world, and of conceiving of knowledge. They also represent the semantics of these epistemologies – how their creators chose to represent and communicate knowledge and power. In this assessment task you will select an exhibition and analyse its design in terms of one or more of the display forms and paradigms discussed in weeks 1 and 2, e.g. Wunderkammer, Salon, Diorama, Arcade, Fair, Progressive Historic, White Cube. You can choose a current, recent or more historic exhibition to analyze. If you cannot access the exhibition that you have chosen physically you should make sure you can access high quality documentation (both in terms of images and possibly accounts of visitors or critics). Use images to illustrate your points where possible and appropriate. Consider all aspects of the design and the technologies and tactics of display, such as wall colour, hanging system, frames, lighting, plinths, pathways, cabinets, sequential or vertical display, labelling, possibilities for movement, participation etc. Consider HOW and WHY the exhibition COURSE CODE: ADAD9311 COURSE NAME: DESIGNING THE EXPERIENCE Last Modified on: Sunday, 5 September 2021 2 design uses, invokes or subverts these conventions and techniques, and where it might innovate or develop them in unexpected ways. Consider the nature of the art works and/or other objects, images and experiences on show and the curatorial rationale.