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DDES3200
Design History and Theory
Modified on: Monday, 24 May 2021 Summary of Information Title: Design Statement — Into the World Weighting: 40%
Assessment type: Project Word Count: 500 words (excluding references) Group work: No Submission requirements: Electronic:
PDF document (3 pages in total) Where to complete: Moodle Due: Week 4 9am on the day of your tutorial Assessment Description In this task you will produce a public facing design statement to introduce you and your practice to the wider world. Your statement should focus on the key historical and theoretical references in Design that have been formative in your learning and in the making of your own professional values, philosophy, and style. In your statement, you will demonstrate an advanced understanding of professional contexts and career pathways in the expanded field of Design by pitching your ‘statement’ to a specific audience with whom you wish to engage. Your written statement will be supported by a visual moodboard that will demonstrate your creative research process and key visual references that are relevant to you. In tutorials, including one dedicated to help you develop this assessment, you will have the opportunity to discuss in detail the quality and quantity of references and how to consolidate them in your design statement. How to complete the assessment Step 1: Reflecting on discussions held in tutorials and assessment workshop, you will identify your key historical and theoretical references in Design and integrate these references with your own words. These references can be associated with stylistic movements, political positions, economic premises, specific designers or collectives, cultural values and forms, among others. They can be historical and/or theoretical, but these references need to reflect who you are becoming professionally. Step 2: Researching into these references with the aid of the course’s reading lists, lectures and tutorials (as well as past course material), you will select evidence—these can be quotes, images, designers, concepts, symbols, etc.—that you will integrate and consolidate in your statement. You will research into visual references for an COURSE CODE: DDES3200 | COURSE NAME: Design History and Theory 4 | Modified on: Monday, 24 May 2021 2 accompanying moodboard that will help you communicate your statement in a processual, persuasive and holistic manner. Step 3: When writing your 500-word statement, it will be essential to consider who is your intended audience by identifying the professional contexts and career pathways in the expanded field of Design with whom you’d like to engage. Your audience can be a future employer or a collaborator (but not your tutor!). For example: Are you interested in working or contributing to design museums and galleries? If so, your intended audience can be professionals working in the heritage sector, in public or private institutions. In your assignment, you will pitch your design statement to that sector by making further references to the field. Another example: Are you interested in developing design writing to support your studio practice? If so, your intended audience in this task can be magazine and website editors or book publishers.
Step 4: Your submission will consist of a combined PDF with three pages each containing: 1)
your details (name, course, zID) and written statement; 2) a moodboard showing your creative research
process and key visual references; 3) a list with all references, including images used in the moodboard.
Submission Requirements: • Your assignment must be saved as a single PDF file consisting of 3 pages up to 20 MB with
readable text. Your assignment should be formatted as a coherent text with paragraphs, subheadings and a reference list at the end.
• A reference list with all sources—written and visual—used in your research and in-text citations should be formatted in the APA referencing style.
• Prior to submission, you will undertake a number of in-class activities including Assessment 1 workshop in week 3 to support your assignment.
• Please note that although Moodle indicates that due date is Monday you should submit your assignment by 9am on the day of your tutorial in week 4.
• Late submission is allowed but it incurs penalty – see the Course Outline for details. Once the file is submitted to
Moodle you cannot change it or replace it with another file. Assessment Criteria: Criteria & Weighting Fail (<50)
Pass (50-64) Credit (65-74) Distinction (75-84) High Distinction (85-100) Applied research (30%) Applies to research into the key historical and
theoretical references in Design, including visual references in the moodboard There is little or no evidence of
research into historical and/or theoretical references, or a significant amount of required information is missing.
There is some evidence of research into historical and/or theoretical references.